Don’t give a speech. Put on a show.

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Today I bought Paul Arden’s book, It’s not how good you are, it’s how good you want to be. I finished it on the 20-minute train journey home. Arden worked with advertising agencies, including a 15-year stint with Saatchi & Saatchi. There he came up with some of the best known straplines in advertising (“the car in front is a Toyota” being just one).

The book is full of wisdom on cultivating a creative approach at work. It’s as useful for most managers as for art directors and copywriters in an ad agency, I believe.

One page is worth repeating. It concerns presentations.

How many speeches have you heard? How many of them can you remember?

Words, words, words.

In a song, we remember firstly the melody, and then we learn the words.

Instead of giving people the benefit of your wit and wisdom (words), try painting them a picture.

The more strikingly visual your presentation is, the more people will remember it.

And, more importantly, they will remember you.

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