Today I bought Paul Arden’s book, It’s not how good you are, it’s how good you want to be. I finished it on the 20-minute train journey home. Arden worked with advertising agencies, including a 15-year stint with Saatchi & Saatchi. There he came up with some of the best known straplines in advertising (“the car in front is a Toyota” being just one).
The book is full of wisdom on cultivating a creative approach at work. It’s as useful for most managers as for art directors and copywriters in an ad agency, I believe.
One page is worth repeating. It concerns presentations.
How many speeches have you heard? How many of them can you remember?
Words, words, words.
In a song, we remember firstly the melody, and then we learn the words.
Instead of giving people the benefit of your wit and wisdom (words), try painting them a picture.
The more strikingly visual your presentation is, the more people will remember it.
And, more importantly, they will remember you.