Finally, the creative person needs to be persuasive. A great idea, in itself, may not get anywhere. It needs a mouthpiece, a salesperson, wings in order to fly.

There is something very infectious about a touch of judicious enthusiasm. Getting the message across takes skill: knowing your audience is critical. Understanding which features or facets to focus on with particular people is the key. Will they want to focus on how you’ve reduced the risk, or how groundbreaking the idea is? Will they want the tiny details or the big picture? 

Being politically savvy is part of the process of getting ideas to be more than just ideas.


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