‘Would you tell me please, which way I ought to go from here?’
‘That depends a good deal on where you want to get to’ said the Cat.
‘I don’t much care where …’ said Alice.
‘Then it doesn’t much matter which way you go,’ said the Cat.
The lines above, taken from Lewis Carroll’s ‘Alice’s Adventures in Wonderland’, highlight the importance of having a goal in mind in order to come up with creative solutions. It seems that what marks out highly creative and innovative individuals is their dogged determination to pursue a particular goal, which means they are often very comfortable spending many years working in a particular domain. When a great opportunity comes along, they recognise it for what it is.
Getting very clear about what you want channels your energies in a way that helps you, and helps others to help you (because they too now have a map for where you’re heading, and so can act as information scouts on your behalf). Whether it’s a career change, an organisational change or changing the way you think, creativity flows from clarity.