Something that seems to help in thinking more creatively is sidestepping the constraints of language. I’ve been doing some research on managing organisational change and in a couple of the interviews, people leading change projects have mentioned the value of drawing a picture to help everyone develop a shared view of the situation. Language can only go so far in this respect – the problem that we bump up against is that my definition of a word may be very different to yours, ‘success’ being a great example. By neatly stepping round the quibbles over meaning, and representing the salient elements in a non-verbal way via a picture, you have a great basis and a focus for discussions. No need for an art degree – stick figures and toddler standard often get to the heart of the matter quicker than a thousand wordy bullet points in a PowerPoint presentation IMHO.